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Why Climate Perceptions Matter

Climate Optimists

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Climate Change Messages - Is Climate Change Really Happening?

In a new survey, people in more developed countries say they know more about climate change than people in less developed countries. Three quarters of the folks in germany say they know a lot or a moderate amount about climate change. The opposite is true in nigeria, where three quarters of the people say tha they've heard little or nothing about climateChange. In india, half the people say they have heard little orNothing about climate Change. So your communication strategies are very different and in those places where people have hardly heard about it, then than they would be here. It does underscore the need for us to talk about this stuff.

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