A Healthy Dose of Skepticism: Finding the Signal in the Noise
Product Thinking
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The Importance of Data Skepticism
A study found a correlation between people who had email addresses and those who are more likely to file insurance claims in the early days of email. At first glance this finding seems to suggest that having an email an email address makes someone more prone to having an accident or filing insurance claims implying that causal relationship. The authors use this example to illustrate the importance of considering all the confounding variables before drawing conclusions.
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