Introduction

Donald miller is founder and ceo of story brand. He explains why we must associate our products and services with the survival of our potential customer. The overwhelming amount of information that you and your customers encounter every single day, it's thrown out. Youre subconscious is saying, i don't need that information. Don't pay attention to that. I don't need it. If you didn't have that mechanism, your life would be unmanageable.

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