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6min chapter
What's Next After Streaming? Troy Carter - Trapital Summit
Trapital
Rethinking Music Streaming: The Shift to Premium Models
This chapter explores the evolution of music streaming towards a 'streaming 2.0' model that prioritizes premium offerings while balancing artist monetization and fan accessibility. It discusses consumer price sensitivity and the need for holistic strategies in the music industry amidst emerging technologies like AI.
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