Ahead of the Game cover image

Smarter Marketing with Better Insights

Ahead of the Game

00:00

Which Common Metric Should Marketers Scrap?

Will asks which metric to discard; Heather argues for ditching over-reliance on clicks and short-term direct response at the expense of brand growth.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app