The PR Week: 7.27.2023 - Ed Hammond, Collected Strategies
The PR Week
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The Future of Social Media
I'm not sure Musk ever has an endgame. He is just always thinking about, well, you know, how can I change this? How can I maybe in the case of Twitter break this? And he has the wealth to be able to do that. We're never going to tell a company, oh, we can control your narrative on social media because social media is too wide and also evolving too quickly to ever do that. It's quite nice at the moment, still isn't it? So let us enjoy that while it lasts. John Harris: The idea that a big communications firm can just sort of sit out social media, I think is far school.
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