Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies cover image

6 Layers of Shaping an Agency Culture That Wins More Clients

Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

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Shaping Agency Culture Through Stories and Principles

This chapter explores the layers of shaping agency culture, emphasizing the role of storytelling, rituals, and principles in creating a positive work environment. It showcases examples of effective cultural strategies used by successful brands like Southwest and Netflix.

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