eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

00:00

Navigating Digital Marketing Privacy Challenges with Cohort-Based Methodologies

This chapter explores the challenges and adaptations in digital marketing due to stricter privacy regulations and the elimination of cookies. It introduces cohort-based methodologies for audience segmentation and details the importance of incrementality experiments in optimizing marketing strategies.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app