I think the thing that I find the most joy in is helping these first time founders crack the code about distribution. How do you build distribution into your daily practice, weekly practice? When you don't have a full time growth hire or growth team. So then that's where I kind of come in and like I give a lot of advice. The key is instead of looking for the right path, the right audience, the right niche, the right whatever, you're picking the one that you want and figuring out how to make it.