Rev is a former New York City bar owner and knows exactly how hard it is to operate and brand a hospitality business. He is now a hospitality marketing consultant, customer and technology evangelist at Branded Strategic Hospitality, with more than 20 years experience in B2B digital marketing and business development, specializing in hospitality marketing, content, local SEO, reputation management and influencer marketing. He helps technology companies, brands and restaurants to acquire and retain customers.

Rev is known as an “expert burger taster,” pens hospitality and marketing tips on his Instagram @revciancio, as well as his LinkedIn Profile. He believes that Pizza is a religion.

Follow Rev on LinkedIn here: https://www.linkedin.com/in/revciancio/

Follow and connect with the host, Connor Dube on LinkedIn here: https://www.linkedin.com/in/socialsellingexpert/

Instagram: connor_dube

Episode Summary:

David “Rev” Ciancio — Hospitality Marketing Executive and Brand, Customer & Technology Evangelist — joins Connor to recount his music industry origins, the story behind his nom de guerre, and how his disillusion with the music business led to his new venture as a hospitality marketing guru. Learn about the value of both creative thinking and consistent process to your marketing efforts, and get the skinny on three of Rev’s favorite demand gen hacks.

Key Takeaways:

Deploy the Taco Bell theory of omnichannel marketing message delivery, and don’t forget the attention-grabbing power of “fat mail.”
Effective use of Sam Nelson’s Agoge Sequence doubles your number of first-time prospect meetings.
Make the Three Sentence Case Study part of your marketing message: Who are they? What was the problem? How did you solve it? The End.

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