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How do I figure out Product-Market fit?

ET Startup School

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The Biggest Mistake That Entrepreneurs Make During the Building of Japur

I think the biggest mistake entrepreneurs make is to short-circuit their customers. I firmly believe that we should give customers credit for believing in us and, you know, walking alongside with us. One of my biggest learnings at Japur has really been my inability to see that what it was going to take the business to get from one to N in terms of growth had been a zero to one journey.

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