In this episode, we're joined by Lyz Nagan, a ghostwriter and editor who helps executives turn their expertise into authentic and impactful thought leadership. We explore how organizations can move beyond generic content to create meaningful connections with their audiences through bold, distinctive perspectives.
We discuss:
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The difference between subject matter expertise and thought leadership — and why the latter is critical for inspiring action and building trust.
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How thought leadership can set organizations apart in crowded markets by prompting buyers to rethink their challenges.
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Common pitfalls of "empty" thought leadership and how to avoid them by staying authentic and audience-focused.
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The importance of storytelling in crafting thought leadership that resonates across various platforms.
Tune in to learn actionable strategies for creating thought leadership that inspires, motivates, and drives real impact.
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