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134. Richard Rumelt on what separates good strategy from bad

Inside the Strategy Room

CHAPTER

The Power of Challenge-Based Strategy

I love the power of a simple question such as, you know, what about all of that is difficult. How do you get people to actually admit and address challenges in their business? Lots of business people believe that it's bad to talk about problems. But if we're dealing with strategic stuff, we have to deal with the fact that it's difficult. And so you have this not success theater, but ambition theater and positive theater,. We can do it.

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