Did You Find People Follow Individual Journalists More Than News Brands?

In this episode we look at findings from our DNR22 on the types of journalists that people across six countries pay most attention to. In this episode of our podcast we look at a chapter of the Digital News Report 2022 looking at which individual journalists news audiences pay most attention to. We’ll look at whether these journalists represent traditional mainstream media or newer digital-born brands, and whether they are known for reportage or opinion. And we'll explore any differences in how people engage with individual journalists across the six countries we focus on: the US, UK, Brazil, Germany, France, and Finland Speakers: Nic Newman is the lead author of the Digital News Report and is a Senior Research Associate at the Reuters Institute. He is also a consultant on digital media, working actively with news companies on product, audience, and business strategies for digital transition. He writes an annual report for the Institute on future media and technology trends. Our host Federica Cherubini is Head of Leadership Development at the Reuters Institute. She is an expert in newsroom operations and organisational change, with more than ten years of experience spanning major publishers, research institutes and editorial networks around the world.