Apple's Privacy Power Play and TikTok Concerns
Sharp Tech with Ben Thompson
00:00
The Power of Direct Response Marketing
Digital has like the sort of immediacy to it. You can be on a surface where you see an ad and you can convert right there. It's massively scalable. The data you get from digital is just so much greater. None of this even works on a few hundred people or a few thousand people. But when you get hundreds of millions of data points, you can start teasing out these very light sort of indicators being like, oh, if you bought this shirt, you're probably going to buy this blender, right? Like the connections can be drawn are crazy.
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