Introduction

There are 13 million weddings in India each year and everybody wants to look their glamourist best. Branded players only have a 15-20% market share but Vedant Fashions has firmly imprinted itself in the Indian consumer's psyche. They've married Bollywood and cricket by roping in random bazders like Anushka Sharma and Virat Kohli. In fact, their revenues have grown by over 24% annually in the past decade.