i think our show has a major advantage over every other publication on the planet, in that we don't need to make money. There's no financial incentive. You all do it cause you care about impact, and we like to talk to each otherand you mo like to talke to each other,. Like tdo just becuse you not like it, and it' just theo, al right? And that is the ultimate advantage, and that, you know, they need to be inflammatory sometimes they need to drive people to their webside so they can survive. I mean, everybody knows we're carri allicators. We are obviosely going to talk rery books