More or Less: Behind the Stats cover image

Do half of new books really sell fewer than twelve copies?

More or Less: Behind the Stats

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Are You Considering Only Print Books in Your Data?

Kristen McLean, Executive Director of Business Development and the primary industry analyst for the NPD books group. The 45,000 figure I gave you is just new print books, but we do track audio books and we do track ebooks. A book that comes out as hardback, paperback, maybe then a second edition, paperback, e-book, and audio book,. That's five books, of which three are in the data that you've given us as three separate books. And two of them are not in the data you'veGiven us because the data you have given us are about print books. It does suggest how complex it really is. For sure. It's very big

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