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12min chapter
The Evolution of Health as the new Luxury
Follow the Rabbit
The Luxe Evolution of Men's Health and Grooming
This chapter delves into the evolution of men's grooming and self-care, tracing its trajectory from the rise of metrosexuality in the 1990s to the luxury health trends post-2008. It examines the influence of celebrities and the quantified self movement, emphasizing a cultural shift towards personal wellness and the significance of high-end self-care products. Additionally, the chapter highlights the role of wearable technology, like the Apple Watch, as a reflection of both individual desires and societal status.
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