The Evolution of Health as the new Luxury
Follow the Rabbit
The Luxe Evolution of Men's Health and Grooming
This chapter delves into the evolution of men's grooming and self-care, tracing its trajectory from the rise of metrosexuality in the 1990s to the luxury health trends post-2008. It examines the influence of celebrities and the quantified self movement, emphasizing a cultural shift towards personal wellness and the significance of high-end self-care products. Additionally, the chapter highlights the role of wearable technology, like the Apple Watch, as a reflection of both individual desires and societal status.
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