Tolerance for advertising is probably lower because they've spent the last 20 years Not absorbing as much advertising as the average viewer like I go over to my in-laws place and the TV is on You know like all the time table. their dad or grandpa People are super tech savvy as well, but yeah, exactly But that's what he'm saying is like I think that the tech savvy audience is Tolerance for advertising has gotten kind of funny these that see you later Like that's it. I'm done. I'm I'm out because I'm not conditioned to watch that whereas they'll just sit in front of it.

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