A Writer's Super Power Is Branded

Aggregators control the flow of information, serve demand with near zero marginal costs and take a cut of nearly all internet activity. If you can build and own an aggregator, by all means, do it. Most of us are not going to build the next ghool or facebook. Individuals do well in line too. According to thompson, that writer or publication has one unique super power, they are the only one of their kind to use the strategic term, they are differentiated. And differentiated people or products can charge far more than their marginal cost. People follow people. The publisher is stuck with an unsustainable cause structure.