The Importance of Being a Reasonable Consumer

Rachel says that once she started interviewing these wealthy New Yorkers, one major theme emerged. The people who I talk to were really working hard, although not always explicitly and not always aware of it themselves, to frame themselves as morally worthy even though they had money. This is kind of moral safe zone where you're not poor or lazy but also don't know how to handle your money. Some of those people Rachel talked to chose to run towards a class level that people seem to think is morally superior.