#3: Be Ready - The B2B Playbook, Summary of Stage 1
The B2B Playbook
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The Dream Customer Persona Is a Very Important Document in Your Business
The Dream 100 dovetails really nicely into the next part of Stage 1, which is Be Ready. And I think it's worth talking a little bit more about what a Dream Customer Persona is and why it's so important in your business. It's a document that details what your dream customer looks like. Once you have that, you can gear not just your marketing, but you can gear everything about your product towards that dream customer.
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