The Supply Chain Challenge for Rothies

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Rothies is an American brand that makes shoes using recycled plastic bottles. The company has spent three years developing its own process for sourcing materials. Co-founders include the machine repairman downstairs and a supplier who fixes supply chain challenges. Rothies' first shoe was made in New York, but they now make all of their products in America.

Running a business can be a lonely job. The long hours, the existential threats — it can feel like the weight of the entire company is on your back. That’s where the transformative power of co-founders comes in. Co-founders provide more than added manpower; they bring fresh perspectives and talents that help businesses conquer problems at speed. And the co-founder effect extends beyond the people who started the company: The lessons hold true for every team member that contributes in a foundational way. The more voices you add, the more resilience you build in yourself, and your organization.

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