The price of all these platforms are imbedded in the prices of the stuff i buy. It's a little bit like the old days when they used to post the taxes from a state and federal taxes for gasolene at the pump. The real cost of these services we get from gubill and elsewhere are imbedding in those goods who advertise on those sites. And then there's two other worries, and then i think we'r goin to move to europe, whichis about power.