6min chapter

FYI - For Your Innovation cover image

Tesla And TikTok With Tasha | The Brainstorm EP 77

FYI - For Your Innovation

CHAPTER

The Rise of Streaming Commerce

This chapter explores the emergence of streaming commerce through platforms like TikTok and Instagram, highlighting the shift in consumer behavior from traditional TV to video-centric social media. It discusses the rapid growth of live stream shopping and its potential to generate trillions in revenue, particularly in comparison to older shopping networks. The conversation also covers the market dynamics in China and the U.S., projecting substantial future growth and opportunities for social media platforms to monetize this trend.

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