On with Kara Swisher cover image

How Donald Trump Helped the Democrats

On with Kara Swisher

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Navigating Advertising Challenges on Twitter

This chapter focuses on the recent meeting between a prominent figure and advertisers on Twitter Spaces, addressing the hesitance of advertisers due to controversial remarks. It highlights the shift from advertising revenue to subscription models and the complex interplay between personal and corporate branding. The discussion extends to the impact of a public figure's behavior on business prospects and the challenges faced in managing media and public perception.

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