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đŸ€˜ “What gives you wings?” — RedBull founder’s legacy. Uber’s epic ad. Joyspun’s underwear strategy.

The Best One Yet

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Red Bull - The First University Ambassador Program

Red Bull co-founder Dietrich Matyschitz just passed away at the age of 79. Red Bull is one long marketing achievement, and we break it down into four chapters. The ultimate goal of every marketer is to turn your product into a feeling. There is no profit to be made from selling energy drinks.

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