This chapter discusses the challenges faced by time-honored brands in China, including the removal of certain enterprises from the esteemed Time-honored brand list. It explores how some of these brands have managed to stay relevant by embracing modern technology and innovation while preserving their traditional craftsmanship. The chapter also highlights the success of China's time-honored brands in staying profitable by keeping up with the latest trends and engaging younger generations.
How are some old brands doing in this age of rapid changes? What's their secret for having not just survived but still thriving for decades if not centuries? Let's unravel the captivating narratives, where every label tells a story, and every bottle holds a piece of the past, waiting to be rediscovered. On the show: Niu Honglin, Li Yi & Josh Cotterill