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Grindr: Joel Simkhai
How I Built This with Guy Raz
How to Launch a Hookup App
This was not a dating app. If people met somebody and they dated, great. But this was really you described it as a hookup app. This is just a way for you to meet someone nearby. And whether you go have sex or you go, whatever you want to go do, the whole point is to go meet. So our strategy was twofold. One was these going to parties and the other was press and to reaching out to the press.
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