If you’re wondering how you can use your personal brand to leverage and differentiate yourself to generate more leads when the market is challenging, this episode is for you! In this niche episode aimed at real estate developers, brokers, loan officers, or anyone in the mortgage and real estate industry, we are joined by Phil Treadwell to discuss how to build your brand and diversify your income stream. Phil is a mindset coach and a national speaker. He's the founder of the M1 Academy and the host of the Mortgage Marketing Expert podcast. In this discussion, we talk about the power of educational social media content, how to use it to solidify referrals, the platforms Phil recommends for maximum impact, how often to post, and how to strike the perfect balance between personal and business content. Phil also explains why having a website is essential and how to take online interactions offline for true success, before shedding light on how you can leverage your personal brand to diversify your income and revenue streams. For all this and more, tune in today!