How Do You Determine the Price of a Biohacker?

Our current lowest price offering is a hundred 20 dollars, which to me, at first sounded very steep. But we looked at the data and we collected some really interesting vantage points around it. We're basically, when people find out about us, they pretty excited about the product. Could we convert more if we chopped the price in half? Yes, but i don't think we'd be converting twice as much.