How did DTC brands perform over Black Friday? Dig into some great insight in this no BS analysis from two of the top operators in the industry.
Nik and Moiz get into some surprisingly effective plain text email sends, why sending your offers at uniform times will get overlooked, and why Facebook still sets the bar when it comes to advertising, despite TikTok.
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Check out the Nik’s DTC newsletter: https://bit.ly/3mOUJMJ
Follow Nik:
Twitter: twitter.com/mrsharma
Follow Moiz:
Twitter: twitter.com/moizali
Timestamps:
00:00 Intro
03:57 What Would Moiz Do?
05:45 The Surprising Black Friday Email Win
08:56 Let’s Get Into The Stats
13:40 Now We Can Play Mariah Carey
17:29 SM Ad Spends In Numbers
23:01 Why An Early Black Friday Works For DTC Business
30:34 How Not To Harm Your Brand
35:38 How To Think About Send Times
48:16 How Facebook Thinks About Ads
