25min chapter

Acquiring Minds cover image

Taking a Flower Shop from $600k to $9 Million

Acquiring Minds

CHAPTER

Revitalizing a Struggling Flower Shop

This chapter explores the initial strategies employed to enhance the operations and financial health of a struggling flower shop. The speakers discuss the challenges faced by florists in a competitive market dominated by order aggregators and the importance of direct customer relationships. Through a combination of technology upgrades and focused marketing efforts, they lay out a roadmap for transforming the business into a more profitable venture.

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