Ep.47 AWS: Account-Based Marketing is not a one size fits all
Account-Based Marketing
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SAP Account Based Marketing - How Did It Start?
Many of our listeners will know you as heading up and spearheading a lot of SAP's ABM initiative. Is that where it started for you or are you already engaged in forms of account-based marketing at Deloitte or Hackett Group? That was where my direct involvement started was with that SAP role. But before that when I was at Deloite there was a very influential book that I know you'll remember the Pepper and Rogers one-to-one marketing book.
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