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Al Barratt: Founder of Grenade, Going From ZERO to £200 MILLION
Disruptors
The Perfect Business Model
I'm fascinated in studying the entrepreneurial journey and the journey of a company. There's no such thing as the perfect business model, I think the perfect businessmodel is the one that works for you. So we're never a brand that's actually traded on price. We still don't. And that's just because we really value quality and service. If it comes to quality service and price, pick two because you're just not going to get all three. People will just pay more for something that's better than they do.
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