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KFC vs Chick-fil-A | The Henhouse Heats Up | 4

Business Wars

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The Rise of Fast-Food Chicken: Innovation and Rivalry

This chapter delves into the fierce competition between fast-food chicken brands in the 1960s and 70s, highlighting Truett Cathy's strategic expansion of Chick-fil-A. It also chronicles Al Copeland's journey into the chicken market, as he seeks to make his mark amidst personal and business hurdles.

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