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Beat Hair to Beat Faces: Beyonce Hair Care Line in Ulta Beauty Stores and Pro Life Reporter Attacked

The Breakfast Club

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Intro

This chapter explores the launch of Beyoncé's hair care line, Sacred, in Ulta stores, highlighting the excitement and challenges involved. It contrasts Beyoncé's unique marketing strategy with those of other beauty moguls and emphasizes the importance of supporting black-owned brands in mainstream retail.

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