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5min chapter
What if advertising was honest? | Sylvester Chauke
TED Talks Daily
Redefining Advertising: The Honest Approach to Consumerism
This chapter examines the advertising and PR industry's efforts to address excessive consumerism by promoting responsible purchasing behaviors. It introduces the 'Honesty Squad,' a creative initiative designed to encourage consumers to be more mindful of their consumption patterns and embrace sustainability.
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