Paid Advertising

Ike: Getting comfortable enough to do stuff like that, it took a lot of time. W i think that there's the insecurity part of it, and then there's the financial part of it. After my first month of actually doing paid advertising, i got ten times the return. And then i was like, yo, just throw all the money in. Let's go. Then i started just getting crazy, crazy returns. Now those returns are not here any more. You can't get thee same returns that we were getting two years ago. There's things you there's things you can do. But  it's really hard to come in now and do what already happen.