"I climbed the corporate ladder or jungle gym, escaped that to open my own playgrounds," David says. "And then I threw myself back into even more corporate things." In 2021, he rebranded Accenture Interactive to Accenture Song.
What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”