The Importance of Creativity

Chris Anderson: Why is creativity so important and why are we paying so much attention to it? He says there's this really interesting relationship between the inner critic and flow and creativity. And in his new book, Banishing your Intercritic, he talks about how you can generate that kind of creativity yourself.Anderson: So I'm giving you sound effects. We were going to put a bomb sound in, but these didn't for us. Don't have to add them at all.