Parallel discovery shows ideas exist externally

We often think creativity comes from sudden flashes of genius within us. But what if ideas actually exist in the world around us — waiting to be discovered and shaped by anyone paying attention?

Creativity expert Dr. George Newman, author of How Great Ideas Happen, explains how anyone can become a creativity "archaeologist," uncovering innovative ideas while avoiding common myths about creativity that keep us stuck.

See omnystudio.com/listener for privacy information.