The Strategy to ESCAPE Competition and Build Creative Monopoly for Challenger Food and Drink brands - Alex Smith
HUNGRY.
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The Value of Cucumber Water
Most founders in the FMCG world are in a product centric mindset where they think their business is their product. In other ways, a given product can deliver a great, many different potential values. Mojo's juice shots had a certain degree of traction when it first came on to the market and sort of like got a certain amount of the way kind of organically,. But it was unclear, okay, well, this is a great product, but why is this a great product? What actually is this giving to people?
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