What a Software Evangelist Does

Guy Kawasaki learned sales the hard way in the jewelry business, where every deal felt like hand-to-hand combat. With no technical background, he later joined Apple and turned those street-level selling skills into world-class software evangelism. He went on to become Chief Evangelist at Canva, shaping how the world thinks about selling ideas. In this episode, Guy breaks down why selling is the most critical skill for entrepreneurs, the sales strategies that helped him win pitches, and how to identify products or ideas that sell.

In this episode, Hala and Guy will discuss:

(00:00) Introduction

(01:29) From Sales Rookie to Apple Evangelist

(07:35) How to Get Your Big Break

(11:49) Leadership Lessons From Apple and Beyond

(17:51) The Art of Knowing When to Quit

(24:53) How Big Career Risks Shape Success

(33:22) Mastering the Sales and Pitch Strategy

(42:07) Evangelism Strategy: Pitch Everyone, Always

(47:43) Building Likability, Trust, and Competence

Guy Kawasaki is a bestselling author, keynote speaker, and the Chief Evangelist of Canva. He previously served as the Chief Evangelist at Apple, where he popularized the concept of secular evangelism and helped make the Macintosh a household name. Guy is also the creator and host of the Remarkable People podcast, featuring world-class entrepreneurs and innovators.

Sponsored By:

Indeed - Get a $75 sponsored job credit to boost your job's visibility at Indeed.com/PROFITING 

Shopify - Start your $1/month trial at Shopify.com/profiting. 

Spectrum Business - Visit Spectrum.com/FreeForLife to learn how you can get Business Internet Free Forever.

Northwest Registered Agent - Build your brand and get your complete business identity in just 10 clicks and 10 minutes at northwestregisteredagent.com/paidyap

Framer - Publish beautiful and production-ready websites. Go to Framer.com/profiting and get 30% off their Framer Pro annual plan.

Intuit QuickBooks - Start the new year strong and take control of your cash flow at QuickBooks.com/money 

Quo - Run your business communications the smart way. Try Quo for free, plus get 20% off your first 6 months when you go to quo.com/profiting  

Working Genius - Take the Working Genius assessment and discover your natural gifts and thrive at work. Go to workinggenius.com and get 20% off with code PROFITING

Resources Mentioned:

Guy’s Website: remarkablepeople.com   

Guy’s Book, Wise Guy: bit.ly/-WiseGuy 

Guy’s Book, Enchantment: bit.ly/-Enchantment 

Guy’s Podcast, Remarkable People: bit.ly/RP-apple 

Active Deals - youngandprofiting.com/deals 

Key YAP Links

Reviews - ratethispodcast.com/yap

YouTube - youtube.com/c/YoungandProfiting

Newsletter - youngandprofiting.co/newsletter 

LinkedIn - linkedin.com/in/htaha/

Instagram - instagram.com/yapwithhala/

Social + Podcast Services: yapmedia.com

Transcripts - youngandprofiting.com/episodes-new 

Entrepreneurship, Entrepreneurship Podcast, Business, Business Podcast, Self Improvement, Self-Improvement, Personal Development, Starting a Business, Strategy, Investing, Sales, Selling, Psychology, Productivity, Entrepreneurs, AI, Artificial Intelligence, Technology, Marketing, Negotiation, Money, Finance, Side Hustle, Startup, Mental Health, Career, Leadership, Mindset, Health, Growth Mindset, Online Selling, Economics, E-commerce, Ecommerce, Prospecting, Persuasion, Inbound, Value Selling, Account Management, Scale, Scaling, Sales Podcast