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The Story of Richard Branson & How to Find Product-Market Fit

Founder's Journal

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Are You a Product Market Fit?

I find it especially today in business, it seems like you're being a little bit more formulaic about now with your businesses. It seems like people get very formulaic about, okay, are we a product market fit? Are we not the obsess over this phrase? Kahani: I think the, that's why I kind of, I said, I don't love the lingo. And it's like, do my customers want to buy my product? Or are they buying my product?"

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