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Barbie & Oppenheimer & Strikes, Oh My
On with Kara Swisher
The Importance of Emotional Connection in Film Marketing
I thought people would be so sick of it. But I think that it delivered and then the emotional connection, and it is emotional. It's not just this sort of razzle-dazzle. There is an emotional story. And people then tell that, and it's the spreading of that, as you say, on TikTok and then Instagrams and so forth. People who really have this experience that feels emotional, they share it on social and then that sort of fed into it.
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