Navigating Social Media's New Frontier

This chapter delves into the declining advertising revenue of Twitter and the migration of key users to a new platform associated with Instagram. It compares this emerging platform with decentralized alternatives like Mastodon, while examining the challenges of creating a successful competitor in the fragmented social media landscape. The discussion highlights the importance of catering to elite users and fostering mass engagement, alongside a reflection on the evolving dynamics of online interactions and the possibility of reviving the vibrant community spirit of early Twitter.