4min chapter

Marketing Against The Grain cover image

How To Be #1 In Your Industry | Lessons From MrBeast, Zoom & Peloton w/ Christopher Lochhead

Marketing Against The Grain

CHAPTER

How Do You Affect Your Audience?

Mike Cevallos: The digital marketing world, the digital creator and content world, by and large has its head up its ass. He says most of what we see on the internet today is shit seen a million times. "I would rather be a failure on my own terms than a success on someone else's"

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