Ep 272: The Oodie - Davie Fogarty: Lessons from a fast $400M
DTC Podcast
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Product Selection Is the Ultimate Form of Leverage
Product selection is the factor that sort of makes everything else more or less successful. I think Blenjat's a good example of that they've got patents on their product a great product and they were stocked through all the major retailers rather than the retailers just knocking them off which is something we didn't achieve in the early stage. Getting a form of uniqueness trying to differentiate that so you can get these channels to accept you as well is really important as well. Making sure it's high margin and you can only do that if the department stores haven't already launched a product so it's all about trend timing.
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